Advertising is a marketing communication strategy focused on promoting products, services, or brands to consumers. It involves creating persuasive messages and delivering them through various media channels, such as television, radio, online platforms, print, and outdoor displays, to influence the audience’s purchasing decisions. The primary goal of advertising is to raise awareness, attract attention, and encourage potential customers to take action, such as making a purchase or engaging with a brand. Advertising can take many forms, including commercials, print ads, social media promotions, and sponsored content, and it often employs creative strategies, including visuals, slogans, and emotional appeals, to connect with its target audience effectively.
Kirin Holdings won the 2024 NTV CM Award for its innovative and artistic TV commercial. The ad featured a vibrant narrative highlighting a new beer variety, engaging personalities, and vivid…