The beverage industry refers to the sector of the economy that is involved in the production, distribution, and sale of drinkable liquids. This includes a wide range of products such as water, soft drinks, alcoholic beverages, juices, dairy products, and teas. The industry encompasses various processes including manufacturing, bottling, packaging, and marketing of beverages. It involves a diverse range of companies, from large multinational corporations to small craft producers. The beverage industry plays a significant role in the global economy and is influenced by consumer preferences, health trends, and regulatory factors. It is characterized by innovation in flavors, formulations, and sustainable practices, responding to changing consumer demands and environmental considerations.
Kirin Holdings won the 2024 NTV CM Award for its innovative and artistic TV commercial. The ad featured a vibrant narrative highlighting a new beer variety, engaging personalities, and vivid…