Advertising is a marketing communication strategy that involves promoting products, services, or ideas to target audiences through various media channels. Its main purpose is to inform, persuade, or remind consumers about offerings, encouraging them to take action, such as making a purchase or engaging with a brand. Advertising employs creative techniques and messaging to capture attention and evoke emotional responses. Common platforms for advertising include print media, television, radio, digital banners, social media, and outdoor billboards. Advertisers aim to reach specific demographics, employing strategies like market segmentation and positioning to effectively communicate their value proposition. Overall, advertising plays a crucial role in shaping consumer behavior and driving sales for businesses.
Kirin Holdings won the 2024 NTV CM Award for its innovative and artistic TV commercial. The ad featured a vibrant narrative highlighting a new beer variety, engaging personalities, and vivid…